Master Photographer • Photographic Craftsman • Certified

Photographic Philosophy

Photography is an optical illusion of the world around us.  Taking the 3D world to a 2D representation gives us magnificent power – power that needs be used for the right reasons because it shapes how people see themselves, others, and the world. 

We should avoid the easy, the tawdry, and the salacious.  The easiest thing to do is create a photograph that only appeals to base desires.  It is way more difficult to be skillful, to be able to see and capture that certain sparkle of someone’s personality.  It is difficult to really see, perceive, and create.  We should always be working to produce an attractive and emotionally positive portrait of every client; it will shape how they subconsciously think of themselves and their self-worth.

I believe that there are three areas for which our success is dependent: Creativity, Technical, and Business, and our weakest area stunts our total results.  We therefore should always be on the path of training, reading and learning in all three areas, constantly raising the areas in which we are the weakest. 

But in addition, business cannot exist in a vacuum.  It is an extension of our personal relationships and spirituality.  Business is a way of helping others and improving the world around us, and this is especially true in a creative business like photography. 

Personal growth is always an uphill climb – a constant battle.  And because time is always in motion, there is no such thing as a plateau.  Either we are working upwards or we are sliding down.  Anything left to its own devices will degrade.  Coasting on a bike causes us to slow and eventually stop.  Hot food left out will get cold.  If I don’t work in my yard, it will grow weeds.  If I don’t paint or keep my house in repair, it will deteriorate.  And if we are not constantly working on ourselves (and our businesses), we will degrade as well.

Success is not a destination but rather it is the act of working and climbing upwards.

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